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Izzali

Offered once the foundation is in place

Paid ads

Pay for attention that turns into leads.

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Ad to lead

One test campaign

Illustrative example

Your business

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  1. Audience
  2. Ad
  3. Landing page
  4. Lead

What it is

What are lead generation ads?

Lead generation ads are paid ads built to bring in enquiries, not just clicks or views. They run on platforms like Google, LinkedIn or Meta, send people to a focused landing page, and are judged by the cost and quality of each lead. Izzali plans, creates and manages them once your foundation is ready.

Ads speed up what already works. If the offer, landing page and follow-up are not ready, ads mostly spend money faster. That is why we offer them once the foundation is in place.

We start small, track every lead to its source, and only increase the budget when the results support it. You pay the ad platforms directly.

What you get

What you get

  1. Strategy

    Which platform, audience and offer to start with, and a sensible test budget.

  2. Creative

    Ad copy, images and short video ideas.

  3. Setup

    Campaigns, audiences, conversion tracking and pixels.

  4. Optimisation

    Weekly checks on spend, search terms and creative, with every change logged.

  5. Reporting

    A monthly report on cost per lead and lead quality, in plain English.

How it works

How it works

  1. 01

    Check readiness

    We confirm the landing page, tracking and follow-up are in place.

  2. 02

    Test

    A small budget across a few audiences and messages.

  3. 03

    Optimise

    We cut what does not work and adjust what shows promise.

  4. 04

    Scale carefully

    More budget only goes where leads are good and affordable.

How we measure it

You get these in a plain-English monthly report. If a number does not help a decision, it is not in the report.

  • Cost per lead

    What each enquiry costs, by campaign.

  • Lead quality

    How many leads are a real fit, checked with you.

  • Booked calls from ads

    Ad leads that reach your calendar.

Fit

Is this right for you?

Being clear about fit saves everyone time. If we are not right for you, we will say so on the call.

Who it is for

  • Businesses with a proven offer and a working landing page
  • Teams that can follow up on new leads quickly
  • Anyone with a test budget they can afford to learn with

Who it is not for

  • Brand-new offers that have never been sold
  • Businesses with no tracking or way to follow up
  • Anyone expecting instant profit from a small budget

FAQ

Common questions

How much should I spend on ads?

Enough to learn, and no more than you can afford while testing. We suggest a test budget in the written proposal, based on your market.

Is ad spend included in your fee?

No. You pay the ad platforms directly, so you always see exactly what was spent.

Which platforms do you use?

Google Search for people already looking, LinkedIn for reaching B2B roles, and Meta when your buyers are there. We start with one.

Why is this offered later?

Ads multiply whatever is behind them. We make sure the offer, page and follow-up work first, so your budget is not wasted.

Works well with

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Want to talk it through?

Book a free call. If this service is not the right fit, we will tell you.

Book a free call