Email marketing
Stay in front of people who are not ready yet.
Book a free callSequences and newsletter
- Welcome· Day 0Sent
- How we work· Day 2Sent
- Still interested?· Day 14Scheduled
- Monthly newsletter· First TuesdayDraft
What it is
What is B2B email marketing?
B2B email marketing is sending useful, regular emails to people who already know you: past leads, contacts and subscribers. Most buyers are not ready the first time they hear from you. Email keeps you in mind until they are. Izzali sets up clean lists, automated sequences and a simple newsletter, with good deliverability.
This is different from cold outreach. These people opted in, enquired before, or met you. The job is to stay helpful and visible without being annoying.
We focus on a few emails that earn their place: a welcome sequence, a follow-up for leads who went quiet, and a regular newsletter with one useful idea each time.
What you get
What you get
Lists
Your contacts cleaned, de-duplicated and segmented, with consent recorded.
Sequences
Automated emails for new subscribers and for leads who went quiet.
Newsletters
A simple template and a sending schedule you can keep.
Deliverability basics
SPF, DKIM and DMARC records, plus list hygiene, so emails reach the inbox.
How it works
How it works
- 01
Audit
We check your lists, tools and past emails.
- 02
Set up
We connect the email tool, add authentication and build the sequences.
- 03
Write
We write the first emails and a newsletter plan.
- 04
Send and learn
Each month we review clicks and replies, and improve.
How we measure it
You get these in a plain-English monthly report. If a number does not help a decision, it is not in the report.
Replies and clicks
Signs that people read and care, measured per email.
Leads re-engaged
Quiet contacts who come back and book a call.
List health
Unsubscribes, bounces and spam complaints, kept low.
Fit
Is this right for you?
Being clear about fit saves everyone time. If we are not right for you, we will say so on the call.
Who it is for
- Businesses with past leads or contacts they rarely email
- Teams with long sales cycles
- Anyone getting enquiries that go quiet
Who it is not for
- Anyone wanting to email bought lists
- Businesses that cannot commit to a regular send
- High-volume retail promotions
FAQ
Common questions
How often should we email?
Often enough to be remembered, and rarely enough to be welcome. For most small B2B businesses that is somewhere between weekly and monthly. We pick a schedule you can keep.
Which email tool do you use?
Common choices are Mailchimp, Brevo, Kit, or the email tools inside your CRM. We use what fits your setup.
What are SPF, DKIM and DMARC?
They are DNS records that prove your emails really come from you. Major inbox providers expect them. Without them, more of your email may land in spam.
Can I email people I met at events?
Often yes, if they gave you their details and expect to hear from you, but the rules vary by country. We help you record consent and add a clear unsubscribe link.
Works well with
Related services
CRM, automation and tracking
Never lose a lead in the gaps.
Content and creatives
Content that supports the sale.
Cold outreach
Reach the right buyers by email and DM.
Want to talk it through?
Book a free call. If this service is not the right fit, we will tell you.