Landing page
One page, one action
Name
Work email
Book a call
- Ad or email
- Landing page
- Form
- Thank-you
What it is
What is a landing page?
A landing page is a single page built for one action, such as booking a call or downloading a guide. It removes everything that does not help that action. A funnel is the short path around it: the ad or email before, and the thank-you and follow-up after. Izzali builds both, with tracking.
Sending paid or outreach traffic to a home page wastes it. Visitors land on a page with many choices and leave. A landing page matches the message they clicked and asks for one thing.
We keep pages short, specific and fast. Every page has tracking from day one, so we know whether it works instead of guessing.
What you get
Offer page
One page, one offer, one clear call to action, written for a specific audience.
Form
A short form with only the fields you need, connected to your CRM.
Tracking
Analytics events and ad pixels, so every visit and lead is counted.
Thank-you and follow-up
What happens after the form: a confirmation, a booking link and a first email.
A/B ideas
A short list of changes worth testing, in the order we would try them.
How it works
How it works
Step 1
Pick one action
We agree the single action the page must drive, and who it is for.
Step 2
Write, then design
The message leads and the layout supports it.
Step 3
Build and connect
We build the page, connect the form, CRM and tracking, and test on mobile.
Step 4
Test and improve
Once there is enough traffic, we test one change at a time.
How we measure it
You get these in a plain-English monthly report. If a number does not help a decision, it is not in the report.
Conversion rate
The share of visitors who take the one action.
Cost per lead
When ads are running, what each lead costs.
Lead quality
Whether the people who convert are a good fit.
Fit
Is this right for you?
Being clear about fit saves everyone time. If we are not right for you, we will say so on the call.
Who it is for
- Businesses running ads, email or outreach to a specific offer
- Teams launching a new service, event or guide
- Anyone whose home page gets visits but few enquiries
Who it is not for
- Businesses with no traffic source planned yet
- Anyone who wants one long page listing every service
- Sites that need a full rebuild first (see website and SEO)
FAQ
Common questions
Do I need a landing page if I have a website?
If you send traffic to one specific offer, usually yes. A focused page gives visitors fewer distractions than a general home page.
How many landing pages do I need?
One per offer and audience. Start with one, prove it works, then add more.
When can we start A/B testing?
Only when a page gets enough visits for the results to mean something. Before that, we fix clear problems and listen to visitor feedback.
Can you build on my existing website?
Yes, in most cases. We can add pages to your current site, or build them separately on a subdomain.
Works well with
Related services
Website and SEO
A fast site that search engines understand.
Paid ads
Pay for attention that turns into leads.
CRM, automation and tracking
Never lose a lead in the gaps.
Want to talk it through?
Book a free call. If this service is not the right fit, we will tell you.